Finanda first illustration

Finanda

In my work at Pumika I did the Illustrations for Finanda's site and My.Finanda app

www.finanda.co.il

Illustrating for Finanda was all about fun- bringing a new young spirit to the finance field. If it's from the art style used, the Interpretation of the messages we tried to convey, or the characters' design...

Finanda second illustration.jpg
third illustration.jpg

I especially enjoyed researching and using a drawing style that will be fun, bold and new for me, being somewhat distant from my regular drawing style. Also playing and finding the right palette and proportions for this series were like a fun puzzle.

onboarding finandi knight illustration.j

As the project went on more uses for illustrations raised which needed me to have small tweaks and take different approaches to the original art style we intended using.